Showing posts with label web. Show all posts
Showing posts with label web. Show all posts

Twitter rolling out refreshed web design based on mobile inspiration

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Tis a mobile world we live in, one filled with apps that are, more often than not, updated frequently and a degree or two separated from their Web-based counterpart's design (should such a counterpart exist, that is). Such has been the case with Twitter up until today, with a simple announcement being fired off this afternoon ushering in a new Web design reminiscent of its latest mobile offerings.

It is a simple announcement in and of itself, but a big one at that, with the design getting a refreshed look that is flatter, cleaner, and perhaps more streamlined than its original iteration. The announcement was made in a tweet under Twitter's official account alongside a screenshot previewing the new design. Says the tweet: "We're now rolling out a refreshed twitter.com reflecting the look & feel of our iOS & Android apps."

Not all users are seeing the change yet -- based on anecdotal evidence, it would seem many are still seeing the original design. The change is taking place on a rolling basis, however, and so some will have to wait a bit longer before the change makes its way around. Twitter hasn't provided a general time frame for this roll out, so it's a waiting game at this point.

In addition to the refreshed web design, a slight change has been made to user ability to control the design in Settings. Under the applicable menu, users can now select an accent color for their own account, which comes alongside the previously-existing ability to set a background and choose a profile picture.





SOURCE: Twitter
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Fraudulent Web traffic makes up 51% of all US web traffic in Q3

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A company called Solve Media has issued its quarterly update on the traffic generated on the web from fraudulent sources. The report is called the Quarterly Bot Traffic Market Advisory. The latest report looks at Q3 2013.

The report shows that fraudulent web traffic in the US has hit an all time high during the quarter. According to the report, 51% of all traffic on the web is made up from fraudulent sources. The 51% number represents an 8% increase in fraudulent web traffic compared to Q2 2013.

The amount of suspicious mobile activity in the US is also up significantly in the US growing from 22% in Q2 2013 to 27% in Q3. As high as the percentage of fraudulent web traffic is in the US, it's even worse elsewhere in the world. In Estonia 83% of all web traffic is fraudulent. In Singapore, 79% of all web traffic is fraudulent with 77% of all traffic in China being fraudulent.

In the UK, suspicious web activity reached 47% of all traffic, a marked increase from 44% the previous quarter. Across the world, bot traffic was 22% to 29% for web advertising, 11-14% for mobile advertising, and suspicious web traffic was 43-47% globally.







SOURCE: Solve Media
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Yahoo reclaims top web property spot from Google in ComScore US report

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For the first time in over two years, Yahoo came in at number on on ComScore‘s list of Top 50 US Web Properties. The list, which was just released today, is a bit of a surprise, as Yahoo hasn’t claimed the top position since May 2011. While initial speculation made it seem like the acquisition of Tumblr had something to do with this boost, that is not the case.



Yahoo has still held on strong at the top of the list, claiming position two or three, several times in the past few months but they hadn’t reclaimed the top spot until this month. Yahoo also currently has the top Ad Focus ranking score, which measures a site’s reach online.



It’s hard to pin down why the sudden increase in Yahoo’s popularity. Marketing Land initial speculated that the Tumblr acquisition had a lot to do with it and that some of the site’s traffic was counting underneath the Yahoo umbrella. However, Tumblr is actually on the list on its own, claiming the 28th spot.

Later on, a statement from ComScore noted that none of Tumblr’s traffic has been combined with Yahoo’s and that another unknown factor is playing into the sudden boost. They added that it is likely just a normal seasonal fluctuation, as both Google and Yahoo have had very close numbers over the past few months.





VIA Marketing Land

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